The Ford Bowl was located east of the Ford Motor Company Building, immediately south of the California-Pacific International Exposition's Palace of Electricity and Varied Industries. Within the modern acoustically-designed 3000-seat amphitheatre were presented numerous concerts and musical programs, sponsored by the Ford Motor Company. Among the many featured performers were the Mormon Tabernacle Choir, the Los Angeles Philharmonic Orchestra, San Francisco Symphony Orchestra, Portland Symphony Orchestra, Seattle Symphony Orchestra, and the San Diego Symphony Orchestra. A novel feature of the Ford Bowl was the newly invented Hammond Electronic Organ, upon which unique organ concerts were presented.
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