The Shell Oil Company Building was located on the east side of the California-Pacific International Exposition's Avenida de Espana, immediately north of the Palace of Natural History. Featured within the large shell-shaped structure, copied from the Shell Oil Company trademark, was a thirty-eight foot long electrically-animated highway map, depicting the geographical area from the Pacific Ocean east to the Rocky Mountains, and from Canada south to Mexico. Several murals illustrated historical scenes of transportation in the west; and a fully-staffed information center provided detailed information about the exposition, as well as road maps for every state in the Union. The Shell Oil Company Building was flanked on the south by the Boulder Dam exhibit building, featuring a detailed working scale-model of the enormous dam; and on the north by the Life in San Diego building, a local publication which provided information about events and tourist attractions in the San Diego area.
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