San Diego 1935: House of Charm.....

The House of Charm was situated on the south side of the Avenida de Palacios, between the Alcazar Gardens and the Plaza del Pacifico; and was known as the Indian Arts / Russia and Brazil Building during the 1915-16 exposition. The building's unique name for the California-Pacific International Exposition was given due to the nature of the exhibits contained within, which were of special appeal to women. Numerous manufacturers of cosmetics, lingerie, gloves, shoes, purses, frocks, and other items of feminine interest displayed their wares in the building. Lectures and demonstrations were also presented on the subjects of home economics and cosmetology.