The Palace of Foods and Beverages was located directly across from the Palace of Better Housing, on the north side of the Avenida de Palacios, and had been known as the Varied Industries and Food Products / Foreign and Domestic Industries Building during the 1915-16 exposition. For the California-Pacific International Exposition the large L-shaped building was filled with displays from numerous manufacturers and distributors of food products. One of the most prominent exhibits was that of Coca-Cola, whose display featured an enormous "Fountain of Light" situated over a counter where bottles of Coca-Cola were sold. Chase and Sanborn Coffee, Royal Baking Powder, Globe "A-1" Flour, Fleischmann's Yeast, Kraft Cheese Products, Challenge Butter, Spreckels Sugar, Sparkletts Water, Beechnut Gum, and National Biscuit Co. were among more than fifty exhibitors who displayed their products within the building.
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